As an exercise in brevity, we have distilled the whole book into a series of tweets. Feel free to tweet the chapters, and let us know through the comment area below if you have any suggestions of your own!
- Chapter 1
- The financial crisis isn’t an excuse to ignore the environment – it makes sustainability more important than ever
- Chapter 2
- More and more people are awaking to the realisation that, far from making us happier, consumerism has made us miserable
- Chapter 3
- Technology isn’t the point – the real power of digital lies in its ability to change the way we talk to one another
- Chapter 4
- Fear of the unknown and the unpredictable has led to a century of manipulation: consumerism has sedated the masses
- Chapter 5
- Politicians no longer respect their citizens as the rightful arbiters of political power, they fear them for it instead
- Chapter 6
- If less is the new more and downsizing is in vogue then the metamorphosis of consumers into citizens has already begun
- Chapter 7
- We need to rethink growth. As we reach the limits of our resources, we must shift towards cultivating wellbeing instead
- Chapter 8
- For truly responsible, sustainable business to flourish, broad changes are required – we need a new model of capitalism
- Chapter 9
- Sustainability has been unfairly dismissed as a left-wing ideology when it should be a universal political principle
- Chapter 10
- The popular renaissance can only be achieved if business, politics and citizens all accept that they have parts to play
- Chapter 11
- Top-down communications are dead, and PR must now learn to engage with citizens who demand to be heard, not talked at
- Chapter 12
- Communications must ensure that the pursuit of profit in time becomes secondary to the pursuit of the greater good
